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Fractional

B2B SaaS Services

Your hands-on go-to-market partner for aligning Sales and Marketing, honing in on what’s working, and scaling to the next level.

Kickstart

“Show Me How”

Monthly

CMO Lite

  • Strategy Only*
  • 1 Point Person
  • Bi-Monthly Meetings
  • Dedicated Virtual Space
  • Go-To-Market Plan review and feedback
  • User acquisition guidance
  • Tactical brainstorming
  • Systems setup walkthrough
  • Tools and tech recommendations
  • Benchmarks and KPIs
  • Growth Guide

*Hands-on with PowerUp Add-On. Hands-On Power Up is priced separately at hourly rate.

Grow

“Collaborate With Me”

Monthly

CMO Virtual

  • Strategy Only*
  • Up to 3 Point People
  • Ownership of Shared Roadmap
  • Weekly Meetings
  • Dedicated Virtual Space
  • Go-To-Market Plan review and feedback
  • User acquisition guidance
  • Tactical brainstorming
  • Systems setup walkthrough
  • Tools and tech recommendations
  • Benchmarks and KPIs
  • Growth Architect

*Hands-on with PowerUp Add-On. Hands-On Power Up is priced separately at hourly rate.

Scale

“Do It For Me”

Limited Availability

CMO Embedded

  • Strategy + Hands-On
  • Up to 3 Point People
  • Ownership of Shared Roadmap
  • Ownership of Priority Initiatives
  • Weekly Meetings
  • Dedicated Virtual Space
  • Go-To-Market Gap Assessment and Plan
  • User Acquisition
  • Systems, Tools, and Tech setup
  • Benchmarks and KPIs Ownership
  • Growth Team

Hands-on work included.

Ready to grow your B2B SaaS company?

DEEP

INDUSTRY EXPERTISE

In addition to other industries, I have 7+ years’ experience marketing, positioning, and selling technology solutions into traditionally “lagging” and tech-averse industries, dealing with “old school” decision-makers and complex buying units. See a LinkedIn post series I shared about the characteristics of buyers in lagging industries, how to identify them based on data, and how to structure your marketing and selling touchpoints to win them over.

Manufacturing

    Supply Chain

      Fleet Logistics

        Skilled Trades

          Construction

            MY

            PROCESS

            Enable the Sales Team

            Create consistency, and set things up right

            Before increasing lead flow, you have to be set up to sell effectively. With 7+ years designing Sales processes for mid-market to enterprise Sales, including PLG, 2-step Sales assisted, and ABX – I ensure that your CRM is tracking activities, data, and engagement correctly. I optimize entry/exit criteria, ensure clear qualification, steps at each stage, scoring & grading, fill data gaps, and create Dashboards to track front-end Lead flow all the way through to Customer renewal and upgrades. I provide documentation and identify what’s been working, where there’s friction in the Customer Journey, and the messaging and tactics your team can use to scale Sales.

            Create Marketing Touchpoints

            Pull everything together to unify efforts across all inbound channels

            Now that Sales is set up for success, I focus on designing full-funnel Marketing to support the go-to-market motion. I audit every user acquisition campaign to identify the effective channels where your audience obtains their information and makes purchase decisions. I then create, set up, and optimize every customer touchpoint, including social media profiles, websites and landing pages, emails, and profiles on search platforms like G2 and Software Advice/Gartner that resonate with your customers’ needs.

            Run User Acquisition Campaigns

            Define the who, what, and how for user acquisition

            Finally, I create and execute a custom growth plan based on your targets, audience, product, past successes, and go-to-market methods, supported by the custom assets and touchpoints from the previous work. Includes tactical multi-channel campaigns across email, social media, paid ads, newsletter marketing, content marketing, SEO, community marketing, product launches, and more. We start with benchmarks and add target KPIs, then execute against them for the next 90 days of growth.

            In-Depth Projects

            RevvSpark started as an agency. This means that we have an established team and process for more comprehensive projects that fall beyond the scope of what a typical fractional engagement would cover. Our team is available to support growing companies when a need arises.

            • Website redesigns and optimizations*
            • Landing Page designs and CRO*
            • SEO
            • Blog Post writing

             

              *WebFlow and WordPress

                • Sales Playbooks
                • Sales Process Design
                • CRM Reconfigurations**
                • List sourcing / data scraping

                **HubSpot and Salesforce

                  • Organic Social Media Management
                  • LinkedIn Ads
                  • LinkedIn CEO ghostwriting
                  • LinkedIn comment management

                  FAQ

                  Frequently Asked Questions

                  What will we discuss on this call?

                  We’ll touch on where your SaaS is as a company, your industry vertical, tech stack, GTM method, and the results of your user acquisition efforts so far - and determine if I am the right fit for helping you get to the next level.

                  What kind of companies do you work with?

                  Best-fit Clients:

                  • B2B SaaS
                  • Can include B2B services
                  • Sells into SMB-enterprise targets
                  • Sells into lagging or tech-averse audience
                  • 2-Step Sales Assisted GTM (go-to-market) motion (including ABX - Account-Based Marketing/Sales)
                  • $1M+ ARR
                  • Bootstrapped
                  • Post-PMF
                  • No FT Marketing leader in-house
                  • Founder-led Sales + 1-3 Sales reps
                  • Under 10 FT employees

                  Medium-fit Clients:

                  • B2C SaaS
                  • Apps
                  • Companies adding a PLG motion
                  • Seed-Series A venture funded
                  • 10-20 FT employees
                  • In-house Marketing team in place

                  My goal is to get my clients on the path to $5M ARR by the end of our engagement.

                  What do your engagements look like?

                  Advisory Services are offered on a monthly basis with 4 meetings/month or 8 meetings per month. (1 Month = 30 calendar days)

                  Fractional Services are offered at a 4-month engagement, and range in monthly fee depending on how much strategy vs. execution work I will be performing. My fees for strategy only range between $5,000-$8,000/month. If there is execution work required (such as reconfiguring HubSpot Lead Statuses and Pipeline Stages to report and forecast correctly; redesigning the website) - I roll these fees into the monthly engagement to make it more affordable for Clients. Execution work bundled with strategic guidance can range from $12K - $15K/mo.

                  I have resources available for larger projects like website development and list-building, scoped as separate paid projects.

                  How do we know you’re the right fit for us?

                  It will start with our initial conversation. We’re looking for motivated companies open to testing, curious, and ready to grow. I do my best to deliver high-quality work that moves the needle for your company and customers, while juggling the competing priorities of the scaleup phase.

                  How soon will we see results?

                  A Fractional engagement is a commitment to building the foundational leadership, strategy, process, and systems to grow. Typically Clients see benefits and ROI from the investment within the first 30 days, often within the first 2 weeks as systems get sorted out, reporting becomes clearer, and the path to growth is built.

                  More questions?

                  The best place to get them answered is on a call. Book one today.

                  So, you made it to the bottom.

                  Ready to grow to the next level?