Fractional GTM Leadership

Next-Level Growth for B2B SaaS

Fractional CMO
Fractional CRO
Fractional Head of Growth
Fractional Go-To-Market Leader

Whatever you call it, you know when you’re at the point you need it. Before the FT hire, to pull all your efforts together. Get the CRM and systems working for you, not against you. Align your Sales & Marketing. Create a robust multichannel outbound and inbound lead flow.

Test what works. Fix what doesn’t. And scale.

SPARK Growth™ with RevvSpark.

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MY

PROCESS

Enable the Sales Team

Create consistency, and set things up right

Before increasing lead flow, you have to be set up to sell effectively. With 7+ years designing Sales processes for mid-market to enterprise Sales, including PLG, 2-step Sales assisted, and ABX – I ensure that your CRM is tracking activities, data, and engagement correctly. I optimize entry/exit criteria, ensure clear qualification, steps at each stage, scoring & grading, fill data gaps, and create Dashboards to track front-end Lead flow all the way through to Customer renewal and upgrades. I provide documentation and identify what’s been working, where there’s friction in the Customer Journey, and the messaging and tactics your team can use to scale Sales.

Reduce Friction and Sell More

Create Comprehensive Marketing Touchpoints

Pull everything together to unify efforts across all inbound channels

Now that Sales is set up for success, I focus on designing full-funnel Marketing to support the go-to-market motion. I audit every user acquisition campaign to identify the effective channels where your audience obtains their information and makes purchase decisions. I then create, set up, and optimize every customer touchpoint, including social media profiles, websites and landing pages, emails, and profiles on search platforms like G2 and Software Advice/Gartner that resonate with your customers’ needs.

Build My Inbound Foundation

Run User AcquisitionCampaigns

Define the who, what, and how for user acquisition

Finally, I create and execute a custom growth plan based on your targets, audience, product, past successes, and go-to-market methods, supported by the custom assets and touchpoints from the previous work. Includes tactical multi-channel campaigns across email, social media, paid ads, newsletter marketing, content marketing, SEO, community marketing, product launches, and more. We start with benchmarks and add target KPIs, then execute against them for the next 90 days of growth.

Go to Market Now

MY GOAL IS TO GROW YOUR SAAS

For Your Unique Product and Audience

Every solution, in every market, is different. What worked 10 years ago may not work now. Buyers and markets are rapidly shifting. I don’t take a cookie cutter approach – but instead combine tools, tech, and a testing mindset to crack that ceiling you’re pushing up against.

I help you consolidate learnings from the market and your users and build on what you have to get you to the next stage of growth. I focus on both the front-end (acquisition) and the back-end (reducing churn) as your end-to-end go-to-market partner. I bring both a Marketing and Sales skillset to design a custom approach that speaks to what your buyer is searching for, knocks down objections, provides the key details they need to make a purchase decision, and nudges them forward every step of the way.

Unlike other Fractional resources out there – I am a practitioner and hands-on HubSpot, Salesforce, and RevOps expert, with 22+ years’ experience in Marketing, website design, and data-driven decision-making.

Learn More About Carly